Hooked 21

Get Hooked 21 is an identity designed for a client who was creating a high school program to teach students about addictions both positive and negative. I chose to use the collateral to highlight positive things to be ‘hooked’ on. The program needed in-school posters as well as a journal for students to track their progress throughout the 21 days of the program. I also created a design for the web portion which includes mobile versions for tablets and smartphones, as this is important for the target audience.